AmEx Terms and Conditions


Official Sweepstakes Rules


1.  PROMOTIONAL PERIOD:  The BROKE GIRL’S Amex Sweepstakes (the “Promotion”) begins at 12:00:01 a.m., Pacific Standard Time (“PST”) on December 13, 2012 and ends at 11:59:59 p.m. PST on December 20, 2012 (“Promotional Period”). Odds of winning depend on the number of eligible entries timely received.   Participation constitutes entrant’s full and unconditional agreement to and acceptance of these Official Rules.  The Promotion is offered by Broke Girl’s Guide, LLC (“BGG”) in partnership with HauteLook, Inc. (“HauteLook”) and sponsored by BGG (the “Sponsor”).

2. ELIGIBILITY:   The Promotion is open and offered to legal residents of the 48 contiguous United States and Washington, D.C. who are at least 18 years of age or the age of legal majority (whichever is older) in their state of primary residence at time of entry.  The Promotion will run in the United States (“U.S.”) only and shall only be construed and evaluated according to U.S. law.  Any individuals (including but not limited to employees, independent contractors, consultants and interns) who have, within the last six (6) months, been employed by or performed services for Sponsor, HauteLook or any organizations affiliated with the sponsorship, administration, prize support, fulfillment or advertisement of the Promotion together with all of their respective officers, directors, shareholders, agents and representatives (collectively, “Sweepstakes Entities”), are not eligible to win or enter.  Household Members and Immediate Family Members of such individuals are not eligible to enter or win. “Household Members” shall mean those people who share the same residence at least three months a year. “Immediate Family Members” shall mean parents, step-parents, legal guardians, children, step-children, siblings, step-siblings, or spouses. 

Do not enter the Promotion if you are (i) not a legal U.S. resident; and (ii) not 18 years of age at the time you enter the Promotion.  

3. HOW TO ENTER: There are three (2) ways to enter the Promotion: 

  1. Subscribe to a BGG email newsletter at a designated sweepstakes signup page during the promotional period or be an existing subscriber that invites friends to subscribe to a BGG email newsletter, or be an existing subscriber who completes the alternative entry method described in the next paragraph. A default contest entry landing page for new subscribers is available at  Each entrant must provide an active email address when subscribing to BGG to generate their entry; inactive emails are prohibited and will not suffice entry. Enter using only an e-mail address subscribed and registered in your name.  In the event of a dispute as to an online entry submitted by multiple individuals using the same e-mail account, entrant is deemed to be the natural person who is assigned the e-mail address by an Internet access provider, online service provider or other organization which is responsible for assigning e-mail addresses or the domain associated with the submitted e-mail address. An entrant may be required to show proof of being the authorized account holder in order to claim a prize;
  1. Existing subscribers may enter by emailing their full name, mailing address and phone number to  The subject line must read “BROKE GIRL’S GUIDE AmEx Sweepstakes Contest Entry” or it will not be considered a valid entry.
  2. Entries are null and void and will be rejected if not submitted in accordance with these rules and through authorized, legitimate channels or if any part of an entry is reproduced, incomplete, unreadable, or unintelligible, illegible, mutilated or tampered with in any way, or if they contain or reflect printing, typographical, mechanical, or other errors.  Entries generated by a macro, script or other automated means will be disqualified. 

A maximum of one (1) entry per person is permitted for the duration of the Promotional Period, regardless of method of entry. 

Important:  The Sweepstakes Entities are not responsible for illegible, lost, late, damaged, incomplete, misdirected, undeliverable, mutilated, destroyed, stolen, or postage due mail-in or official entries, or for the incorrect or inaccurate entry information whether caused by equipment, programming used in this Sweepstakes, printing, human processing or other error, or otherwise. All entries submitted become property of BGG and will not be confirmed or returned.

4. WINNER SELECTION AND NOTIFICATION: A random drawing of one (1) name will be conducted by BGG or its representative on or before December 21, 2012 (the “Drawing Date”), from all eligible entries timely received by BGG, whose decisions are final and binding in all matters relating to this Sweepstakes. The winner will be notified by telephone, mail and/or email depending on the information provided on entry within approximately 72 hours of the aforementioned Drawing Date.  Selected winner will be required to respond to the notification within 24 hours of first attempted notification.  The failure to respond timely to the notification may result in forfeiture of the prize and BGG will have the right to award the prize to an alternate winner. Winner may be required to verify address and return within fourteen (14) days an affidavit of eligibility and liability/publicity release covering eligibility, liability, advertising, publicity and media appearance issues, unless prohibited by law.  The prize will be awarded to one of the alternate winners if (1) attempts to reach the winner are unsuccessful because an email or mailed notification is returned as undeliverable after three attempts or the winner is unable to be reached by telephone after three attempts; (2) the selected winner does not reply within three days of notification; or (3) the selected winner does not complete and return any/all release forms or other requested information to confirm eligibility within two weeks (14 days) of being asked to provide said material(s). Entrants who unsubscribe prior to the drawing will not be eligible to win. All entrants agree to accept the terms of BGG’s privacy policy. All applicable federal, state and local laws and regulations apply.  Entry in the Promotion constitutes full and unconditional acceptance of these official rules.

5. PRIZES/ODDS: 1) One (1) Prize, a gift card equal to one thousand dollars ($1000).  This Prize has a retail value of one thousand dollars.  Odds of winning depend on the number of eligible entries timely received.   

Only the stated Prize will be awarded.  In the event that any reason causes more than the stated number of prizes set forth in these Official Rules to be claimed, BGG reserves the right to award only the stated prize.  Winners are solely responsible for all applicable taxes, (including, but not limited to, federal income taxes).  Expenses not stated in these Official Rules are solely the responsibility of the winner.  Prize will not be fulfilled outside the United States or where the Promotion is void. 

Should a prize be won by a minor in his/her jurisdiction of primary residence, such prize must be accepted on the minor’s behalf by the minor’s parent or legal guardian. In addition, all affidavits, releases and undertakings to be signed by the winner as set forth in these Official Rules must be executed and undertaken by the parent /legal guardian of the minor, both on such parent/legal guardian’s behalf and on behalf of the minor, or prize will be forfeited and awarded to an alternate winner.

6. CONDITIONS OF PARTICIPATION: Participants agree (a) to abide by these Official Rules and all decisions of BGG, which shall be final and binding in all respects relating to these Sweepstakes; (b) that Sweepstakes Entities will have no liability whatsoever for, and shall be held harmless by the winner against any liability for any injuries, losses or damages of any kind to persons, including death, or property resulting in whole or in part, directly or indirectly, from acceptance, possession, misuse or use of any prize or participation in this Promotion or any Promotion related activity; or for any typographical or other error in the printing offering or announcement of any prize via entry forms, posters or any other media; (c) except where legally prohibited, to grant (and agree to confirm that grant in writing) permission for BGG and BGG and those acting under their authority to use his/her name, photograph, voice and/or likeness, for advertising, trade and/or publicity purposes without additional compensation in all media now known or hereafter discovered, worldwide, without notice review or approval; (d) that BGG may collect the personal information submitted by participant, and use the information pursuant to BGG’s privacy policy’s available on BGG website; (e) that winner (and winner’s parent/legal guardian, where applicable) will be required to complete, sign, and return a Liability Release and, where lawful, a Publicity Release within 14 days from the date of receipt of such documents, and that if documents are not returned on a timely basis, or if any prize notification or prize is returned as non-deliverable on account of inaccurate or incomplete entry information or otherwise, or if winner is found to be ineligible or not in compliance with these Official Rules, such prize will be forfeited and awarded to an alternate winner; (f) if no alternate winner can be selected for the prize, for any reason, by December 1, 2011 the prize will be forfeited in its entirety and will not be awarded. ANY ATTEMPT TO DELIBERATELY UNDERMINE THE LEGITIMATE OPERATION OF THE PROMOTION MAY BE IN VIOLATION OF CRIMINAL AND CIVIL LAWS AND SHOULD SUCH AN ATTEMPT BE MADE, BGG RESERVES THE RIGHT TO SEEK DAMAGES AND OTHER REMEDIES (INCLUDING ATTORNEYS’ FEES) FROM ANY SUCH INDIVIDUAL TO THE FULLEST EXTENT OF THE LAW, INCLUDING CRIMINAL PROSECUTION.  Any dispute will be reviewed by the BGG Managers. Their decision and resolution will be final.

7. REMOVAL FROM MAILING LIST: Any person wishing to be removed from lists for all future mailings, including drawings, from BGG may send a letter stating his or her desire to be so removed, with Promotion name to BROKE GIRL’S GUIDE, 3435 Ocean Park Boulevard, #107-188, Santa Monica, CA 90405.   

8. WINNERS LIST/OFFICIAL RULES REQUST: For the name of the winners, available after December 1, 2011, or a copy of these Official Rules, mail a self-addressed stamped envelope in a separate, first class stamped envelope to BGG as follows: BROKE GIRL’S GUIDE HAUTELOOK Sweepstakes ,Winners List or Official Rules Request (designate which) c/o Broke Girl’s Guide, 3435 Ocean Park Boulevard, #107-188, Santa Monica, CA 90405.  Requests for Official Rules must be received by December 31, 2011 and requests for winners’ list must be received by December 31, 2011.

Once the winner is selected and their eligibility is verified, their name (truncated if requested) and location (city/state) will be posted here.